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Beef Quality Corner - Cull Cow Marketing
Livestock Update, October 2001
Bill McKinnon, Extension Animal Scientist, Marketing, VA Tech
As autumn and the traditional cull cow marketing season approaches, it is time to begin planning the marketing of cull breeding stock. The sale of cull cows is not an insignificant source of income, typically making up 10% to 15% of the gross income to a cow/calf enterprise.
The 1999 National Market Cow and Bull Quality Audit identified several areas in which producers leave potential dollars on the table when selling cull breeding stock. The audit concluded that producers could have recaptured an average of approximately $70 per cow by correcting quality defects. The table below identifies the areas of costs from quality shortcomings.
Value Losses from Market Cows and Bulls
1994 Audit | 1999 Audit | |
---|---|---|
Condemnations (cattle, carcasses, cooking) | $12.02 | $4.14 |
Condemnations (edible offal items) | $3.99 | $4.49 |
Disabled cattle (additional handling) | $0.78 | $0.56 |
Hide value losses (brands) | $4.56 | $3.10 |
Hide value losses (latent damage/insects) | $2.36 | $3.17 |
Trim loss (arthritic joints) | $2.13 | $9.72 |
Trim loss (bruising) | $3.91 | $2.24 |
Trim loss (zero tolerance) | $1.87 | $0.46 |
Trim loss (birdshot/buckshot) | - - | $0.52 |
Trim loss (injection site lesions) | $0.66 | $1.46 |
Yellow external fat | $2.27 | $6.48 |
Dark cutting muscle | $0.06 | $1.41 |
Inadequate muscling | $14.43 | $18.70 |
Excess external fat | $17.74 | $10.17 |
Light weight carcasses | $3.12 | $1.28 |
Antibiotic residue (handling/testing) | - - | $0.92 |
Total per Head | $69.90 | $68.82 |
Since the packer must deal with the economics of the defects above, the average live bid price is lowered to compensate for these hidden costs. Either the industry as a whole must correct the magnitude of the defects to achieve higher live prices or the individual might want to explore the potential of marketing culls on a carcass value basis.
One phase of the 1999 National Market Cow and Bull Quality Audit was a strategy workshop of representatives from each segment of the beef industry. The strategy workshop developed four directives for producers to improve the quality and value of market cows and bulls.
The 1999 audit strategy workshop also developed a Quality Assurance Marketing Code of Ethics for use by cattle producers, dairymen, and packers when marketing cows and bulls.
I will only participate in marketing cattle that:
Furthermore, I will:
Do everything possible to humanely gather, handle and transport cattle in accordance with accepted animal husbandry practices.
Finally, I will:
Humanely euthanize cattle when necessary to prevent suffering and to protect public health